By Kevin Ryan

ISBN-10: 0814471501

ISBN-13: 9780814471500

Such a lot books on enterprise writing concentrate on stale principles and mechanics, with no emphasizing the muse and effort had to produce actually potent writing. Write Up the company Ladder gains accomplished interviews with famous expert enterprise writers, displaying how the innovations they use may end up in transparent, persuasive writing within the place of work.

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Additional info for Write Up the Corporate Ladder: Successful Writers Reveal the Techniques That Help You Write with Ease and Get Ahead

Sample text

The sentence doesn’t make logical sense and must be rewritten so the phrase ‘‘in his pajamas’’ describes the hunter. How did you know what was wrong and how did you know how to fix it? You used your writer’s intuition. ’’ [1] Such academic explanations only reinforce the false impression we get in school that if only we were master grammarians, expert spellers, and wizards at punctuation we would be better writers. That’s not true. In the first place, there is much writing in the business world that is error-free but makes no logical sense.

Aeons ago, someone with the intelligence of an Aristotle or a Leonardo da Vinci did not sit down and create dozens of writing rules and then invent the art of writing. The reverse happened. The first writers taught themselves to write, and when it became important to teach the craft to others, someone sat down and reverse engineered rules from documents that were generally accepted as being well written: Most well- written documents omit needless words, use active not passive voice, avoid long sentences, etc.

One of the reasons he’s so good is that he’s developed a style that’s not shackled to the rules that we grew up with. His style communicates extremely well. The point or argument he’s trying to make is never in doubt, it’s always clear to the reader. ’’ Greg Farrell, journalist, USA Today (from his interview in Part II) [1]William F. Irmscher, The Holt Guide to English, Second Edition (New York: Holt, Reinhart, and Winston, 1972), p. 224. Writer’s Intuition Defined Your writer’s intuition will help you identify and fix bad writing.

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Write Up the Corporate Ladder: Successful Writers Reveal the Techniques That Help You Write with Ease and Get Ahead by Kevin Ryan

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