By Barbara Kettl-Römer
Kunden und Aufträge sind DIE existenzielle Voraussetzung für jedes Unternehmen. Doch wie findet guy Kunden und wie kommt guy an Aufträge? Junge Existenzgründer, Freiberufler und andere Selbständige haben meist ein begrenztes Marketingbudget und keine große Kundendatei. Hinzu kommt wenig Erfahrung mit Akquisegesprächen und die Hemmung, sich selbst und seine Leistungen anzupreisen. Barbara Kettl-Römers Ratgeber, bereits in der zweiten, aktualisierten Auflage erschienen, ist speziell auf die state of affairs dieser jungen Gründer zugeschnitten.
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Additional resources for Wege zum Kunden: Akquise für Existenzgründer, Freelancer und Kleinunternehmer
This is a place to debate, “brood,” and in general work through the ideas that you’ll develop deeper in the machine. This room stores a permanent record of all work produced in the machine, as well as the books and other resources used in this previous work. ” To use our terminology, this is the space to complete the shallow efforts required by your project. Dewane imagines an administrator with a desk in the office who could help its users improve their work habits to optimize their efficiency.
Though Crawford was speaking specifically to the plight of the knowledge work middle manager, the “bewildering psychic landscape” he references applies to many positions in this sector. The feeling of taking a broken machine, struggling with it, then eventually enjoying a tangible indication that he had succeeded (the bike driving out of the shop under its own power) provides a concrete sense of accomplishment he struggled to replicate when his day revolved vaguely around reports and communications strategies.
Returning to the question of professional satisfaction, Dreyfus and Kelly’s interpretation of craftsmanship as a path to meaning provides a nuanced understanding of why the work of those like Ric Furrer resonates with so many of us. The look of satisfaction on Furrer ’s face as he works to extract artistry from crude metals, these philosophers would argue, is a look expressing appreciation for something elusive and valuable in modernity: a glimpse of the sacred. Any pursuit—be it physical or cognitive—that supports high levels of skill can also generate a sense of sacredness.
Wege zum Kunden: Akquise für Existenzgründer, Freelancer und Kleinunternehmer by Barbara Kettl-Römer