By Seth Godin
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Additional info for V Is for Vulnerable: Life Outside the Comfort Zone
Pick yourself. If you’re not getting what you want, it may be because you’re not making good enough art, often enough. JOY is different from pleasure or delight or fun. Joy is the satisfaction of connection, the well-earned emotion you deserve after shipping art that made a difference. A KNIFE works best when it has an edge. To take the edge off, to back off, to play it safe, to smooth it out, to please the uninterested masses—it’s not what the knife is for. L is for LMNO, which used to be a single letter of the alphabet.
It’s evanescent. And then you have to (get to) make another batch. He just wanted a decent book to read ... Not too much to ask, is it? It was in 1935 when Allen Lane, Managing Director of Bodley Head Publishers, stood on a platform at Exeter railway station looking for something good to read on his journey back to London. His choice was limited to popular magazines and poor-quality paperbacks – the same choice faced every day by the vast majority of readers, few of whom could afford hardbacks.
To focus on reliably meeting specifications (a fine definition of quality) is to surrender the real work, which is to matter. Quality of performance is a given, it’s not the point. REMIX, reuse, respect, recycle, revisit, reclaim, revere, resorb. Art doesn’t repeat itself, but it rhymes. SHAME is the flip side of vulnerability. We avoid opening ourselves to the connection art brings because we fear that we will finally be seen as the fraud that we are. TETHER is the safety cable you refuse to use.
V Is for Vulnerable: Life Outside the Comfort Zone by Seth Godin