By Nancy Warren Ferrell

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If you are a franchise, what awards has your franchise won? You can use that borrowed credibility. ● What about reviews? ● Google reviews ● Yelp ● Better Business Bureau ● Merchantcircle ● Yellow pages ● Client testimonials What do you do better and differently from your competitors? What special giveaways do you offer? 8 ● ● ● ● ● ● ● ● ● WIN THE GAME OF GOOGLEOPOLY Do you have a customer loyalty or rewards program? Why should someone buy from you? Why should someone come to your event, show, concert, or exhibit?

Some of the worst beginnings can result in the best endings if handled correctly. I have seen the power of wrongs made right firsthand and have seen cyberterrorists turn into the ultimate cheerleaders and advocates for the exact business they originally cyberattacked. Regardless, you have the opportunity to thank your clients and fans, as well as an opportunity to make a disgruntled person happy. Google Knowledge Graph The Google Knowledge Graph is a system that Google launched in May 2012 that understands facts about people, places, and things and how these entities are all connected.

The contact information is complete and accurate, the profile photos are clear and relevant, and photos have been uploaded. Additionally, there are a number of reviews and a clear description of the business. 36 WIN THE GAME OF GOOGLEOPOLY Knowledge Graph was developed was because when there is an abundance of search queries on a certain keyword, person, place, or thing, it wanted to be able to provide the best and most accurate information in the most powerful format possible. It also wants to encourage you to dig deeper into a topic by presenting you with information that comes from search data acquired by the billions of searches that happen on a daily basis.

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The U.S. Air Force by Nancy Warren Ferrell


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