By Carmine Gallo

ISBN-10: 0071636080

ISBN-13: 9780071636087

The Wall highway Journal Bestseller!

Updated to incorporate Steve Jobs's iPad and iPad2 release presentations

The Presentation secrets and techniques of Steve Jobs unearths the working method in the back of any nice presentation and offers you with a quick-start consultant to layout your personal passionate interfaces along with your audiences.”
—Cliff Atkinson, writer of Beyond Bullet Points and The Activist Audience

Former Apple CEO Steve Jobs’s wildly well known displays have set a brand new worldwide gold standard—and now this step by step advisor indicates you precisely find out how to use his crowd-pleasing strategies on your personal presentations.

The Presentation secrets and techniques of Steve Jobs is as shut as you'll ever get to having the grasp presenter himself communicate without delay on your ear. Communications professional Carmine Gallo has studied and analyzed some of the best of Jobs's performances, providing point-by-point examples, tried-and-true strategies, and confirmed presentation secrets and techniques in 18 "scenes," together with: * increase a messianic experience of objective * demonstrate the Conquering hero * Channel your internal Zen * degree your presentation with props * Make it glance easy
With this progressive procedure, you’ll be stunned at how effortless it's to promote your rules, percentage your enthusiasm, and wow your viewers the Steve Jobs way.

“No different chief captures an viewers like Steve Jobs does and, like no different publication, The Presentation secrets and techniques of Steve Jobs captures the formulation Steve makes use of to enthrall audiences.”
—Rob Enderle, The Enderle Group

“Now you could study from the easiest there is—both Jobs and Gallo. irrespective of even if you're a beginner presenter or a certified speaker like me, you'll learn and reread this e-book with an analogous enthusiasm that folks convey to their iPods."
—David Meerman Scott, bestselling writer of The New principles of promoting & PR and World broad Rave

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Additional resources for The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Sample text

In Scene 12, you’ll learn much more about reaching the three types of learners. Most communicators get so caught up in the slides: Which font should I use? Should I use bullets or dashes? Should I include a graph here? How about a picture there? These are the wrong questions to be asking in the planning stage. If you have a tangible product, find other ways outside of the slide deck to show it off. ” After Jobs discussed the manufacturing process, Apple employees handed out examples of the new frame so audience members could see it and touch it for themselves.

9 Likewise, if you were too young, you would not be mature enough to participate in the revolution. Gladwell speculates that the ideal age of tech industry titans was around twenty or twenty-one, those born in 1954 or 1955. Steve Jobs was born on February 24, 1955. He was born at the right time and in the right neighborhood to take advantage of the moment. Gladwell points out that Jobs is one of an amazing number of technology leaders born in 1954 and 1955 (including Bill Gates, Paul Allen, Steve Ballmer, Eric Schmidt, Scott McNealy, and others).

SALESPERSON: You should look for an Intel Core 2 Duo. CUSTOMER: OK. I didn’t know Intel makes computers. SALESPERSON: They don’t. CUSTOMER: Can you tell me more? SALESPERSON: An Intel dual-core processor has two perfor- mance engines that simultaneously process data at a faster rate. CUSTOMER: Oh. Maybe I should look somewhere else. Of course the customer in this scenario will look somewhere else. Although the salesperson was technically accurate, the customer had to work far too hard to figure out how the new system would make the person’s life better.

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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo


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