By Ekaterina Walter, Jessica Gioglio

ISBN-10: 007182393X

ISBN-13: 9780071823937

Cognizance is the hot commodity. visible Storytelling is the hot forex.
• Human mind strategies visuals 60,000x speedier than textual content.
• internet posts with visuals force as much as one hundred eighty% extra engagement than these with no.
• audience spend a hundred% extra time on web content with movies.

Filled with full-color photographs and thought-provoking examples from prime businesses, The energy of visible Storytelling explains tips on how to develop your small business and improve your model by means of leveraging images, video clips, infographics, displays, and different wealthy media. The booklet offers a robust highway map for buying begun, whereas inspiring new degrees of creativity inside of companies of every kind and sizes.

"This booklet isn't just a whole assessment of [visual storytelling] yet, most significantly, the main to doing it correct, a complete correct Hook!"
—Gary Vaynerchuk, New York Times bestselling writer of Crush It! and Jab, Jab, Jab, correct Hook

"A important consultant to knowing easy methods to increase strong advertising courses utilizing the paintings of visible storytelling."
—Guy Kawasaki, writer of APE: writer, writer, Entrepreneur and previous leader evangelist of Apple

"The strength of visible Storytelling is the hot advertising and marketing bible!"
—Nancy Bhagat, vice chairman, international business plan and Campaigns, Intel

"If an image is worthy one thousand phrases, The energy of visible Storytelling is worthy a million."
—Scott Monty, worldwide electronic & Multimedia Communications for Ford Motor Company

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Extra resources for The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Example text

Now let’s THE RISE OF VISUAL STORY TELLING jump forward to today. Holy smokes, what do we have available? It’s like mankind’s greatest dream is available at our fingertips. I want to share a story with you, and I want to share it with you visually: all I have to do is take a picture and e-mail it to you. I put it on Twitter, or I post it on Facebook, Flickr, or Instagram. It’s no surprise that we are sharing billions of images on those networks. It makes perfect sense—we’ve always wanted to share pictures with each other, but we never had the right technology to do it.

The cartoons were a big hit and generated a lot of positive buzz for the company. In the interview with the authors, Tom Fishburne said that there are several things that allow cartoons to stand out as a marketing vehicle. “One is the Trojan horse aspect of it: you can communicate an incredible amount of information in a very small space. Because it is couched in humor, and it is made very accessible, people like to see them. ” Cartoon is an efficient communication device that allows viewers to break through the clutter.

Through partnerships with publishers such as PSFK, BuzzFeed, Vice, and others, iQ’s original and cocreated content syndicates throughout publishing networks and touch points like Flipboard and Zite. Intel also uses this content in paid distribution services like Outbrain and Sharethrough. iQ has become the hub for Intel’s social content and strategy. Once content lands on iQ, it is then available in a form that is optimized for Intel’s owned social properties, like Facebook, Twitter, and Tumblr.

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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter, Jessica Gioglio


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