By Thomas A McLaughlin
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Additional resources for The art of strategic positioning for nonprofits
As we saw in the opening story, some nonprofits ignore those professionals who do tell them that they need to engage in risk management activities. Your nonprofit’s obligation to engage in such activities stems from its commitment to being true to its mission. No one should have to tell your nonprofit to engage in risk management or business continuity planning—your organization should be eager to embrace this type of planning to ensure its ongoing viability. what does real risk management look like?
Once you have identified and prioritized risks, you will need to determine a strategy to deal with them. As mentioned earlier, there are four primary methods of treating risks. qxp 5/16/06 10:16 AM Page 31 implementation of risk management activities 31 either/or proposition. Some effective risk management strategies combine two or more of these basic methods. • Avoidance. Just say “no” and stop whatever it is that you are doing. This strategy usually is not an option in nonprofit operations. However, there may be some problematic aspect of the situation that can be eradicated.
How are staff and volunteers screened and trained to drive? • Do staff and volunteers understand that their deportment and personal appearance reflect on the public image of the nonprofit? • How are staff and volunteers monitored and supervised to ensure that the nonprofit’s positive public image is maintained? Prioritize the Risks Compile a list of the risk areas that your nonprofit wants to address in this round of risk management planning. Particularly for the first round of risk management planning, it is important to select a workable number of risks—those risk areas that are of paramount concern at the present time.
The art of strategic positioning for nonprofits by Thomas A McLaughlin