By Rudolph Franz Flesch
Handbook on writing truly and concisely.
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Additional info for The art of plain talk,
J ect Ina tter. If you look closely at the way the human element is used in speech and writing, you will find that this is not so. People come up in our sentences and paragraphs not only when we are gossiping but in discussions of everything under the sun. Time magazine, whose journalistic formula is built upon human interest, is of course full of good examples, Here is how various techniques are used for various subjects in a random issue: The classic newspaper device, the eyewitness report, is used for a war story: It was three days after the major part of the battle had ended and we were out a few miles from the island patrolling our little sector of the ocean, swinging back and forth in huge figures of eight.
I am afraid it will keep you busy for a while. The Art of Plain Talk Meanwhile you may ask, what is the moral of all this? Shall we write nothing but short, simple sentences? Shall we dissect every long sentence we find? Is there any rule? No, there is no rule. But there are scientific facts. Sentence length has been measured and tested. We know today what average Americans read with ease, and what sentence length will fit an audience with a given reading skill. So you get not a rule but a set of standards.
It's now seeking underground, subterranean methods of showing itself ... in an enormous amount of rumormongering on both sides and the suspicions that the Russians have of us, in our tendency, as I say, to act with the British but not to act with the Rug. sians so that I would suggest that one of the things for us as Americans . . us Americans to think about is what The Art of Plain Talk can we do to . • • well, shall we say • • • destroy this dis. trust on our side? FISCHER: Well, I think we can....
The art of plain talk, by Rudolph Franz Flesch