By Awadesh Kumar Singh

ISBN-10: 8122416837

ISBN-13: 9788122416831

ISBN-10: 8122422977

ISBN-13: 9788122422979

Show description

Read or Download Rural Marketing: Indian Perspectives PDF

Best marketing books

Business to Business Market Research: Understanding and by Ruth McNeil PDF

* the global B2B marketplace is envisioned at US $1,000 million * a vital consultant that specializes in center talents associated with the burgeoning MRS education and skills courses * Written via an skilled practitioner * comprises real-life case reports highlighting key B2B matters * Of curiosity to scholars, industry researchers, sellers and common administration enterprise to enterprise industry learn refers to analyze that's undertaken completely in the company global.

Download e-book for kindle: Erfolgreiches Produktmanagement: Tool-Box für das by Klaus Aumayr

Mit diesem Buch erhalten alle Leser, die ihre Produkte aktiv vermarkten wollen, eine unverzichtbare und bewährte Arbeitshilfe. Der Autor zeigt, wie Produktmanager mit den immer komplexer werdenden Aufgaben und Anforderungen umgehen können. Denn über den Erfolg eines Produkts entscheiden die Käufer – und der verantwortliche Produktmanager.

Cross-national and cross-cultural issues in food marketing - download pdf or read online

Improve your nutrients advertising operation with this thorough and business-savvy ebook! advertising and marketing and distribution similar judgements and guidelines at the moment are of paramount value on the earth of foodstuff advertising. this is often end result of the current kingdom of financial predicament in a lot of the area and the price potency matters that has to be thought of in nations at various degrees of financial improvement.

Read e-book online Proceedings of the 1994 Academy of Marketing Science (AMS) PDF

This quantity contains the entire complaints from the 1994 Academy of promoting technology (AMS) Annual convention held in Nashville, Tennessee. The study and displays provided during this quantity hide many points of promoting technology together with business plan, patron habit, overseas advertising, advertising schooling, between others.

Extra resources for Rural Marketing: Indian Perspectives

Sample text

In case of fertilisers in India, following agencies make communication with audience: (1) the government (both at the centre and the states), (2) fertiliser industry, (3) university extension services, (4) non-governmental (voluntary organisations), and (5) ICAR (India Council of Agricultural Research) Institutes. Following are the various methods of fertiliser extension and promotion: 1. Direct Communication: With farmers by way of crop demonstrations (methods and result), farmer’s meetings’ (training programmes (crop seminars), field days, farmer’s conducted tours, farm advisory services, exhibitions, etc.

LIFESTYLES The lifestyles of a sizeable segment of rural consumers has already changed significantly in recent years, and that of a much larger segment is currently going through the process of change. As such, the earlier practice of bracketing all rural consumers as people with a tradition-bound lifestyle does not hold good in the new context. The change can be attributed to several factors such as : l l l l l Growth in income and change in income distribution; Growth in education; Enlarged media reach (particularly television); Growing interaction with urban communities; Marketer’s efforts to reach out the rural market (Ramaswamy and Namakumari, 2002, p.

In case of fertilisers in India, following agencies make communication with audience: (1) the government (both at the centre and the states), (2) fertiliser industry, (3) university extension services, (4) non-governmental (voluntary organisations), and (5) ICAR (India Council of Agricultural Research) Institutes. Following are the various methods of fertiliser extension and promotion: 1. Direct Communication: With farmers by way of crop demonstrations (methods and result), farmer’s meetings’ (training programmes (crop seminars), field days, farmer’s conducted tours, farm advisory services, exhibitions, etc.

Download PDF sample

Rural Marketing: Indian Perspectives by Awadesh Kumar Singh


by Christopher
4.4

Rated 4.20 of 5 – based on 20 votes