By Paul Stinson

ISBN-10: 0816069069

ISBN-13: 9780816069064

Meant for top institution graduates with an curiosity in retail, advertising, and revenues, this name explores various careers during this box for people with two-year levels.

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Extra info for Retail, Marketing, and Sales (Top Careers in Two Years)

Example text

You might be setting up the system for consumers to order CDs online, allowing them to securely provide credit card and other information in making a transaction. It takes only one bad experience with credit card information to lose a customer for life, so maintaining consumer confidence and establishing a reputation as a secure storefront can be almost as valuable as the products your company sells. Your work could also involve establishing an online catalogue of goods and setting up the advertisements on a Web site, or you could be part of a campaign to promote your site through a series of banner ads and strategically honed links.

Top Careers in Two Years 48 Relying on strong math and business skills, distribution managers work with massive amounts of product to determine the best routes and transportation methods to ship materials from warehouses to retail stores. Regardless of the product that’s being moved, professionals in distribution have to work closely with purchasing officers and warehouse and transport managers to keep the goods moving. Using computers, these managers track how much product is available at outlets.

Space isn’t just the final frontier, it’s for sale. On billboards, in the pages of People magazine, on the airwaves between breaks during your favorite Simpsons episode. Do you think all those Taco Bell ads during the dinner hour are pure coincidence? Is it any wonder you see more advertisements for flowers, chocolate, or day retreats to the spa before Valentine’s Day in your local paper? Selling advertising is about timing and demonstrating to clients why your media outlet is the perfect platform for expanding their customer base.

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Retail, Marketing, and Sales (Top Careers in Two Years) by Paul Stinson


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