By Naresh K. Malhotra
An attractive, home made method of advertising research
Essentials of selling study: A Hands-On Orientation offers a concise evaluation of promoting study through a homemade method that engages scholars. construction at the beginning of his winning earlier titles–Basic advertising study: Integration of Social Media and Marketing examine: An utilized Orientation–author Naresh Malhotra covers strategies at an simple point, deemphasizing information and formulation. delicate to the wishes of today’s undergraduates, Malhotra integrates on-line and social media content material, and gives present, modern examples that floor direction fabric within the genuine world.
This textual content presents a greater educating and studying experience–for you and your scholars. it is going to assist you to:
• Give scholars a framework for understanding: a transparent framework is helping scholars snatch advertising learn ideas, in addition to the connection among advertising and marketing study and management.
• Emphasize useful applications: A home made process and special real-world circumstances allow scholars see how advertising and marketing examine is really conducted.
• Foster curiosity via modern content: present examples and an emphasis on on-line marketplace learn and social media is helping scholars comprehend the relevance in fact material.
• Enable scholar good fortune through studying aids: numerous instruments, during the textual content and on the finish of every bankruptcy, help scholars as they examine and review.