By Roslyn Dolber

ISBN-10: 0844246417

ISBN-13: 9780844246413

Uncomplicated details on possibilities in retailing careers, discussing jobs and salaries based on the present activity marketplace and in response to projections for the long run.

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Support Services. Room at the Top. A Note of Caution. 15 3. Executive Training Programs There's Work to be Done. An Opportunity to Learn. 26 4. The Crucial Role of Buyers The Assistant Buyer. The Buyer. The Buyer's Duties in a Large Retail Organization. Small Store Buyer. Department Store Buyer. Specialty Store Buyer. Chain Store Buyer. Benefits of a Career in Buying. 30 5. Chain Stores Market and Product Knowledge. Communications. Forecasting Trends. 42 6. Resident and Central Buying Offices The Resident Buying Office.

Discount store owners were able to keep their costs down by doing business in low-rent, low-maintenance locations and by trying to reduce the cost of sales help and markups. Suburban consumers quickly accepted these "no frills" settings in an effort to save money on every purchase. And the idea of shopping at discount became as acceptable as buying groceries in the cut-rate supermarkets. Mass Marketers The development of mass marketers has changed the face of retailing. Indeed, Wal-Mart, Kmart, and Target stores now account for 63 percent of all the mass retail volume in the country!

Mass production of goods began. The development of the railroad aided in the growth of towns and cities in the West, Page 2 and, of course, the merchandise followed the settlers. Retailing has always grown rapidly in the most heavily populated areas. Marketplaces were developed to handle the flow of the merchandise. There is no doubt that retailing played a vital role in our early system of trade. As retail trading centers expanded, merchants discovered the importance of assigning the buying duties to someone else to allow the retail store owner to concentrate on other tasks.

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Opportunities in retailing careers by Roslyn Dolber


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