By Melissa Moore, Robert S. Moore

ISBN-10: 3319119265

ISBN-13: 9783319119267

ISBN-10: 3319119273

ISBN-13: 9783319119274

Founded in 1971, the Academy of promoting technological know-how is a global association devoted to selling well timed explorations of phenomena regarding the technological know-how of selling in concept, examine, and perform. between its prone to contributors and the group at huge, the Academy bargains meetings, congresses and symposia that allure delegates from world wide. displays from those occasions are released during this complaints sequence, which deals a complete archive of volumes reflecting the evolution of the sector. Volumes carry state-of-the-art examine and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of promoting technology (JAMS) and AMS Review. Volumes are edited through best students and practitioners throughout quite a lot of topic components in advertising science.

This quantity contains the total lawsuits from the 2001 Academy of promoting technology (AMS) Annual convention held in San Diego, California, entitled New which means for advertising in a brand new Millennium.

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Additional resources for New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

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277 Michael J. Messina, Gannon University John F. Wellington, Indiana University-Purdue University at Fort Wayne Current Issues in Modeling and Measurement The Incorporation of a Trend Dimension in Multi-Item Measures . . . . . . . . . . . . . . . . . . . . . 282 Goran Svensson, School of Management and Economics, Vaxjo University A Suggested Standard Error for Interaction Coefficients in Latent Variable Regression . . . . . . . . . . . . . 283 Robert A.

Statistical Analysis The appropriate statistical model for analysis of results was a within-groups multivariate analysis of variance (MANOVA) design. 05 level of statistical significance was used for the overall Wilk's test and for follow-up comparisons of individual means via Scheffe's test.

1993. "Organizational Communication from a Feminist Perspective". InS. ), Communication Yearbook (Vol. , Alexander, J. , Kling, N. , Harris, R. C. and lyer, V. 1999. , Reid, C. and Scharf, F. 1998/99. "The development of transferable skills in business studies degrees". M. and Hodgetts, R. M. 1995 International Business: a Strategic Management Approach. New York: McGraw-Hill. A. W. 1995. "The Dark Side of Experiential Learning Activities". Journal of Marketing Education. 17 (Spring): 13-24. Sekaran, U.

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New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference by Melissa Moore, Robert S. Moore

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