By Jill Verstage

ISBN-10: 1860722792

ISBN-13: 9781860722790

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Extra info for Marketing (ICSA Diploma in Business Practice)

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Manufacturing — The company is aware of responsibilities to communities and the environment. For example it tries to improve energy efficiency, treats waste water and controls the release of gases. ● Distribution — Reducing fuel consumption is important to the company – drivers are trained in the most fuel-efficient ways to drive.

If a store advertises this, and only one product is for sale at such a price, is this unethical? Certainly it can annoy customers. qxp 24/6/05 10:43 am Page 27 CHAPTER 2 The marketing domain Images Advertising that offends or presents an unsuitable stereotype may be best avoided. Many people will remember Benetton’s startling images of people dying of AIDS or on death row causing problems, and campaigns involving children or elderly people can present difficulties. Sexual images too are permanently in the news and, while sex does seem to sell, too much in this direction can prevent some people from buying and cause resentment amongst others.

Marketing sometimes involves a direct relationship: you see an advertisement in the newspaper and reply direct to the company, who send you the product. qxp 8 24/6/05 10:43 am Page 8 PART ONE Marketing: an overview car components, may pass from a manufacturer to a wholesaler and then a garage before reaching the customer. The internet is also an increasingly important method of distribution. 2 Putting the case Q Is this model of the marketing process reflected in the reality of marketing Butlins?

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Marketing (ICSA Diploma in Business Practice) by Jill Verstage


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