By Lois Schneider Farese, Grady Kimbrell

ISBN-10: 0582468973

ISBN-13: 9780582468979

Учебник по маркетингу, написанный коллективом авторов при поддержке DECA (Национальная ассоциация студентов-маркетологов).

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FPO - Strong interpersonal skills, resourcefulness, creativity, contact management, and organization MBA degrees provide corelevel skills that are valuable in a variety of careers. Entry-level opportunities abound for MBA graduates in virtually every field you can imagine. What skills are most important to you? People skills, without a doubt, are the most important aspects of my job. I know that PR means public relations but I think it means people relations. Know your clients, know your friends, and know your business partners.

Fans can also access archived games for later replay. Which age group is most likely to be There’s a big potential market. Broadband interested in this new way of viewing subscribers in the United States will grow games? Why? from 27 million in 2004 to 46 million in 2008, says Jupiter Research. com/ finally be ready to log on rather than tune in 2/net to find a research project on to sports. technology and growth opportunities. com The Tesco Strategy The British supermarket chain Tesco is aiming for long-term growth.

They look for ways to offer their product or service to the people who are most likely to be interested. This involves segmenting, or breaking down the market into smaller groups that have similar needs. Market segmentation is the process of classifying customers by needs and wants. You already know that a market can be segmented into a consumer and an industrial market. Within those markets, further segmentation is possible. You will learn about market segmentation in Chapter 2. The goal of market segmentation is to identify the group of people most likely to become customers.

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Marketing Essentials, Glencoe by Lois Schneider Farese, Grady Kimbrell


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