By United Nations

ISBN-10: 9280729624

ISBN-13: 9789280729627

This instruction manual is designed to function a advisor for champions and practitioners engaged within the painstaking activity of mainstreaming poverty-environment linkages into nationwide improvement making plans. It attracts on a considerable physique of expertise on the state point and the numerous classes realized via the United countries improvement Programme and the United international locations setting Programme in operating with governments - specially ministries of making plans, finance and surroundings - to aid efforts to combine the advanced interrelationships among poverty relief and better environmental administration into nationwide making plans and decision-making.

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Key to this success was the rigorous qualitative and quantitative research undertaken prior to setting communications objectives. This research helped campaign organizers successfully develop innovative messages and select media tools appropriate to the target audience. The radio campaign has since been developed into a long-running drama series broadcast on two networks. It uses an entertainment-education approach, which has been successfully applied in other fields, such as HIV/AIDS awareness and social change.

8 billion Kenya shillings (close to $50 million) in revenue (UNDP-UNEP PEI Kenya 2008). •• Nepal. About a third of the world’s population lives in countries with moderate to high water stress, with disproportionate impacts on the poor. With current projected human population growth, industrial development and expansion of irrigated agriculture in the next two decades, water demand will rise to levels that will make the task of providing water for human sustenance more difficult. In Nepal, low-cost drip irrigation has proven to be a win-win solution for resource-poor farmers and the environment.

Targeting 2 million rural households, the campaign worked to increase farmers’ awareness of pesticide-related issues, including associated health and environmental problems. The campaign used radio drama clips, leaflets and posters combined with on-theground activities to encourage responsible use of pesticides by farmers. Follow-up surveys indicate that as a result of the campaign, insecticide use had fallen by half. Key to this success was the rigorous qualitative and quantitative research undertaken prior to setting communications objectives.

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Mainstreaming Poverty-environment Linkages into Development Planning: A Handbook for Practitioners by United Nations


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