By Joe Girard

ISBN-10: 0071799052

ISBN-13: 9780071799058

The World's maximum Salesman finds the thoughts of His superb Success

This most modern publication from revenues phenomenon JOE GIRARD--The thirteen crucial principles of Selling--provides all of the ammunition you want to achieve an economic climate the place budgets are being slashed and choice makers are scared to spend.

Named the offi cial world's maximum salesman by way of Guinness global documents, Girard covers every thing from conserving a favorable angle and staying geared up to dressing accurately, telling the reality, and making clients' wishes and needs precedence one.

WHY JOE GIRARD IS number 1 . . . quite a few RAVES:

"Fantastic! The auditorium was once jam-packed. They have been sitting within the aisle! . . . Inspirational!" -- Harvard company School

"It takes guts to be an entrepreneur. In that quest, Joe Girard's riveting ebook will empower you to turn into tomorrow's entrepreneurial legend." -- Warren E. Avis, founder, Avis Rent-A-Car

"[Girard is] the consummate salesman!" -- Forbes

"Girard captures the essence of emerging to the head in any activity: Set bold targets and visualize good fortune, work flat out, persevere, and stick with your principles." -- Mary Kay Ash, founder and Chairman Emeritus, Mary Kay Cosmetics, Inc.

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Additional info for Joe Girard's 13 Essential Rules of Selling: How to Be a Top Achiever and Lead a Great Life

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It’s tied to your digital and mobile presence as well. Permission-based advertising grows as consumers become fed up with intrusive ads. E-mail marketing laws have led the way for opt-in advertising. The good news is that this shift to consumer-empowered advertising offers more targeted messaging opportunities. Advertisers can segment audiences and hyper-focus ads to cater to individuals’ preferred methods of receiving marketing messaging. As technologies evolve and change, advertisers have to adjust quickly to stay in front of the right audiences.

Understanding how customers use mobile devices Information sharing takes place in real time. It takes just a few seconds to post to Facebook, Twitter, or any other social network. With the growing Chapter 4: Courting the Social Customer number of mobile devices and smartphones, consumers have an enormous amount of data at their fingertips. More inclined to search the web straight from a mobile device or fire up an app, today’s mobile consumer rarely picks up the phone to talk directly with anyone for information-gathering purposes.

And finally, deepen the value of your relationship over time by repeating the cycle over and over again. This basic process should be at the core of any customer-focused strategy. Social media doesn’t change these ideas. However, here are five ways that your organization can leverage social technologies during this process: ✓ Use social analytics and social network analysis to better understand your customers and prospects. Aggregate demographic, psychographic, and socialgraphic data. ✓ Use listening and monitoring tools to extend reach beyond where and how you’ve been able to listen and engage before.

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Joe Girard's 13 Essential Rules of Selling: How to Be a Top Achiever and Lead a Great Life by Joe Girard


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