By H. Meyer-Ohle
Eastern retailing has lengthy been considered as conventional or maybe backwards, whilst in truth it has continually verified its innovativeness and dynamism. This e-book highlights those advancements through taking a look at: ideas and underlying using forces; responses of jap shops to deregulation; expanding festival; alterations in client behaviour; and internationalization through the Nineties. All of those components are analyzed via a radical research of leading edge task from the Fifties onwards.
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Additional resources for Innovation and Dynamics in Japanese Retailing: From Techniques to Formats to Systems
Uchino (1983:107) argues that, while often looked down upon today, these planned housing complexes (danchi) of the late 1950s and early 1960s were seen at the time of their construction as the embodiment of modern living. Apartments in these developments were in high demand. Their inhabitants were regarded as the new urban elite that led the way in consumer behaviour, their dwellings being showcases of a new lifestyle. These sociodemographic developments offered the pioneers of the superstore sector the opportunity to transfer their largescale store concepts to suburban areas.
Doing so were to be done under the ‘continuous consideration of the well-being of consumers’. ’ From the very beginning the ambiguity of these objectives led to further conflict, with none of the parties involved satisfied with the way the law was implemented and the results it produced. Before going deeper into the details of this law one point should be taken up in advance: the overall importance and thereby the relevance of the whole discussion in itself. The Large Store Law was introduced in the early 1970s, further strengthened during the 1970s and 1980s, gradually Retail Policy: A Law for Large Stores 43 liberalized during the 1990s, and finally abandoned and replaced in the late 1990s.
Some critics, including those representing foreign interests, perceived the law as clearly hindering the expansion of large retail stores, and thus resulting in a distortion of the natural course of development of Japanese retailing. Others, however, countered this argument by pointing out that empirical proof for the influence of the law was based largely on anecdotal observations, that the Japanese retail scene with a lot of small stores reflected true consumer preferences rather than the impact of the law, and finally that even with the law in effect the number of small stores had decreased and the number of large stores had increased.
Innovation and Dynamics in Japanese Retailing: From Techniques to Formats to Systems by H. Meyer-Ohle