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Extra info for How to Write Great Copy for the Web

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Donna offers web writing workshops. Click here for more information. 2. Donna offers web writing workshops. au/ for more information. 3. Donna offers web writing workshops. The third option above is by far the best approach for search engines. When someone searches for “web writing workshops”, search engines are more likely to consider Donna’s site as relevant. It also provides readers with the most information, while still being succinct. Where to Put Them Links inserted between paragraphs can interrupt the reading experience, so it’s always best to interweave links with your text.

Conversational writing kicks formal writing’s ass. Kathy Sierra. html. Advice for Common Pages Almost any web copywriting job will involve a main page, or “Home” page, and an “About Us” or “About” page. Other common pages are also “Services” or “Hire Me” pages, and an “About the Author” or “Bio” page. ) Since most projects will involve one or more of these pages, I’ve included some useful tips for each. 62 Advice for Common Pages The Main / Home Page In general, the copy on a website’s main page will be read more often than copy anywhere else on the site.

I should make sure I clearly describe what I actually do, without jargon, so there are no misunderstandings. 4. What next? The reader should get a good enough picture from the copy to see that I’m the right person to work with them. If I’m not, that’s okay – they don’t need to do anything. But if I am the right person, the reader will want to contact me so that we can start working together. As you can see, this thinking process gave me some great ideas about making the page much stronger and reader-focused.

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How to Write Great Copy for the Web by Rockable Press


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