By Ayca Can Kirgiz (auth.)

ISBN-10: 113753589X

ISBN-13: 9781137535894

ISBN-10: 1349710482

ISBN-13: 9781349710485

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Extra resources for Green Marketing: A Case Study of the Sub-Industry in Turkey

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This directive covers all EU member country states, governments and business entities. Manufacturers or exporters are paying the share of use and participation to the DSD for every unit sold due to financial resource of DSD is consisted of usage shares of Green Dot’s users. The Green Dot signs on Dove Cream bar soap, Nivea deodorant sprays, Dogus Holding’s Filiz brand barley vermicelli can be shown as an example. The Green Dot sign has also been taking place increasingly in many Turkish products.

General solid waste quantity per capita. For an effective recovery, recollected materials shall bear the attributes compatible for being processed. Immediately after the consumption, recoverable substances will be qualified to the extent collected from the near-by of the consumer. The level of personal responsibility to be expected by consumers should be identified correctly. The participation will increase in the same proportion with the individual responsibility, depending on how little and plain, easily understood and applicable.

Green Packaging Strategies As a result of developments occurred in packaging industry and product diversity, package usage has increased such that package wastes have become a problem. Laws are being implemented for the enhancement of the recycling and reusage of used packaging materials, reduction of the reuse of packaging material in order to ensure minimization of the package wastes’ damage to be given to the environment in all European countries. It has become inevitable to be successful in the name of decreasing the pollution about packaging creating excessive environmental pollution.

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Green Marketing: A Case Study of the Sub-Industry in Turkey by Ayca Can Kirgiz (auth.)


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