By Richard S. Gallagher

ISBN-10: 0814429521

ISBN-13: 9780814429525

ISBN-10: 0814473083

ISBN-13: 9780814473085

This publication will swap the way in which that you simply speak with shoppers. might be extra very important, it's going to additionally switch the way in which that you just examine buyer situations—from an paintings to a technological know-how.

Show description

Read or Download Great Customer Connections: Simple Psychological Techniques That Guarantee Exceptional Service PDF

Similar marketing books

Business to Business Market Research: Understanding and - download pdf or read online

* the global B2B marketplace is expected at US $1,000 million * an important consultant that specializes in middle talents associated with the burgeoning MRS education and skills courses * Written through an skilled practitioner * comprises real-life case reports highlighting key B2B concerns * Of curiosity to scholars, marketplace researchers, agents and common administration company to enterprise marketplace learn refers to investigate that's undertaken totally in the company global.

Erfolgreiches Produktmanagement: Tool-Box für das - download pdf or read online

Mit diesem Buch erhalten alle Leser, die ihre Produkte aktiv vermarkten wollen, eine unverzichtbare und bewährte Arbeitshilfe. Der Autor zeigt, wie Produktmanager mit den immer komplexer werdenden Aufgaben und Anforderungen umgehen können. Denn über den Erfolg eines Produkts entscheiden die Käufer – und der verantwortliche Produktmanager.

Erdener Kaynak's Cross-national and cross-cultural issues in food marketing PDF

Increase your nutrients advertising and marketing operation with this thorough and business-savvy publication! advertising and distribution comparable judgements and guidelines are actually of paramount significance on the earth of meals advertising. this can be because of the current kingdom of financial main issue in a lot of the area and the fee potency concerns that needs to be thought of in international locations at various degrees of monetary improvement.

Read e-book online Proceedings of the 1994 Academy of Marketing Science (AMS) PDF

This quantity comprises the entire lawsuits from the 1994 Academy of selling technology (AMS) Annual convention held in Nashville, Tennessee. The study and displays provided during this quantity hide many facets of selling technology together with business plan, customer habit, overseas advertising, advertising and marketing schooling, between others.

Extra resources for Great Customer Connections: Simple Psychological Techniques That Guarantee Exceptional Service

Example text

Probably isn’t endearing. However, if you are on the staff of a teen hangout, this same phrase might actually be perfectly acceptable to say. 3. Benefits the Customer—This guideline automatically eliminates most of the ‘‘bad’’ greetings mentioned previously. A simple rule of thumb here is that if it doesn’t somehow benefit the customer, it cannot be the first thing that you say. One thing that you will notice these guidelines don’t do is prescribe that you should say ‘‘X’’ to a customer. Unless your greeting process is scripted by your employer, the specific words that you say should flow from your best judgment of the situation—as long as they are sincere, appropriate, and benefit the customer.

Burns, a pioneer of cognitive-behavioral psychotherapy, teaches people to deal with this and other errors of thinking by writing down their automatic thoughts—and then examining the fallacies of these statements and writing down more accurate thoughts to replace them. ’’9 Burns refers to this process as reattribution, and the idea behind it is similar to the reframing approach discussed previously for attacking stereotypes. In both cases, you substitute your instinctive thoughts with more rational ones to change both your mood and your reactions.

Chapter 2 | The Inner Game of Customer Contact 23 there is some powerful psychology behind this technique, which has led to a revolution in treating emotional problems. Rethinking and reprogramming your reactions to people and situations has become a key component of cognitive-behavioral psychotherapy, one of the more popular approaches in use today for treating mood disorders. When you apply it to customers, this simple but powerful technique can make a real change in your interactions with people.

Download PDF sample

Great Customer Connections: Simple Psychological Techniques That Guarantee Exceptional Service by Richard S. Gallagher

by Kenneth

Rated 4.45 of 5 – based on 44 votes