By Shuichi Fukuda (ed.)

ISBN-10: 3319115545

ISBN-13: 9783319115542

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2 Supply Chain and Demand Chain To describe this in terms of supply chain and demand chain, the traditional Supply Chain and Demand Chain concept was as shown in Fig. 17. But Customer-Driven Collaboration of the Producer and the Customer (called Produser here) will lead to the true demand chain as shown in Fig. 18, where customer’s true or basic expectations will be realized as a product. Human Centered Industry 53 Producer Consumer The producer approaches the customer because their requirements are diversifying Producer-driven Prosumer Fig.

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Having identified inspirational materials that can be extracted, the designer proceeds to the analogical sector and then transfers the solution back to the reference sector. This is also the basic concept model of creativity. With this example, we can mainly see the similarity of shape features used between a snake in the analogical sector and the front side of a car in the reference sector, which is car design. This provides an aggressive expression to the vehicle, which is satisfying for a sporty vehicle.

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Emotional Engineering by Shuichi Fukuda (ed.)

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