By Adele J. Huber

ISBN-10: 3834927686

ISBN-13: 9783834927682

ISBN-10: 3834965952

ISBN-13: 9783834965950

Adele J. Huber discovers firm’s technique implementation features are a key driving force of the concepts' functionality results. Drawing on organizational studying concept, she identifies the organizational skills and approaches that represent a firm's approach Implementation potential build and indicates empirically that the idea that is particularly helpful in explaining how leading edge techniques translate right into a firm's functionality. Her findings are quite fascinating for managers and researchers who specialize in approach formula and execution. additionally they exhibit the relation among procedure implementation and aggressive advantage.

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Extra info for Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance

Example text

Sterling, John (2003), "Translating strategy into effective implementation: dispelling the myths and highlighting what works," Strategy & Leadership, 31 (3), 27-34. Stock-Homburg, Ruth (2008), "Die Rolle des marktorientierten Personalmanagements im Rahmen der Umsetzung marktorientierter Strategien: Eine empirische Untersuchung," Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 60, 124-52. Sutton, Robert I. and Barry M. Staw (1995), "What Theory is Not," Administrative Science Quarterly, 40, 371-84.

1999). Then, the strategist's characteristics discussed subsequently would relate to the brand strategy team. 26 Paper I required and should be better able to plan for and ensure effective BSI processes (Miller et al. 2004) than less experienced strategists are. For example, brand strategists with a negative attitude towards customer-contact employees may consider these employees' opinions about the strategy irrelevant and thereby negatively affect those employees' intentions to display brand-conforming behavior.

Implementationrelated brand strategy formulation capabilities, organizational learning capabilities, and BSI effectiveness) to firm performance, which refers to brandrelated outcome measures such as a brand's sales, market share, profit contribution, and brand equity (Wong and Merrilees 2007) and overall performance measures such as a firm's profit and value (Rao et al. 2004; Morgan and Rego 2009). Conceptual framework and propositions 33 Using the resource-based view of competitive advantage (Barney 1991) as a theoretical foundation, it is proposed that organizations' BSI capabilities positively affect firm performance.

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Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance by Adele J. Huber


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