By Eli Altman
Don't name It that could be a step by step workbook that would advisor you thru the naming approach. 100 Monkeys artistic Director, Eli Altman, may help you enhance cognizance grabbing names that talk for your viewers and identify the seed of your model.
The booklet is like that pal who isn't afraid to inform you what you must listen. It'll assist you comprehend what's at stake and the way to method naming creatively with no neglecting sensible realities like positioning, logos and URLs.
How do you discover a reputation that's available?
How do you discover a reputation that grabs people's attention?
How do you inform the adaptation among a great identify and a nasty name?
How do you try names within the genuine world?
How do you discover a reputation that elevates you above the competition?
Don't name It that might set you straight.
Read or Download Don't Call It That: A Naming Workbook PDF
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Additional resources for Don't Call It That: A Naming Workbook
Each step should flow easily from the step before. Answering these three questions is a good way to start: Feng Shui Translated as “the way of wind and water,” the ancient Chinese practice of analyzing the building, environment, people, and time in order to create maximum harmony, health, prosperity, and beauty. Feng Shui the customer experience by looking at ways to increase ease of access, flow of process, and the aesthetics of the setting. How can you make it easier for customers to get to you?
4 Choosing Your CRM Strategy M ission statements, visions, strategies . . all have gotten their share of bad press. Do they really do anything to help in the day-to-day business battle? Full of buzzwords and overly general, many are not actually worth the paper on which they’re printed. And it’s a shame. It’s not because writing them, disseminating them, and rallying around them at company meetings takes time that could be more productively spent elsewhere. It’s a shame because, to succeed, organizations actually need to have a clear mission or vision of where they want to be and a welldefined strategy statement to provide a map for getting there.
Don't Call It That: A Naming Workbook by Eli Altman