By Jane Imber

ISBN-10: 0764112147

ISBN-13: 9780764112140

Books in Barron's pocket-sized company Dictionaries sequence checklist millions of specialised phrases alphabetically and current concise definitions. The authors of all books during this sequence are well-known specialists of their precise fields. Newly up to date versions replicate new applied sciences and up to date enterprise traits. the hot variation of this e-book offers greater than 4,000 A-to-Z phrases and definitions masking media research, objective advertising and marketing, e-commerce, advertisements paintings, replica, and creation, radio and television advertisements and advertising, retailing, junk mail advertising, business-to-business advertising, and almost all elements of revenues and advertising and marketing operations. This new, improved version includes nearly three hundred extra new and up-to-date phrases.

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Vending machines are very important sales channels in some product categories, particularly soft drinks. automatic renewal method of renewing magazine subscriptions without requesting the subscriber's permission after the initial order. The subscriber is frequently charged for each renewal by credit card number. There are complex legal issues to consider when doing automatic renewals to prove that subscribers are not being billed or charged for something they did not order. Publishers using this technique must retain written proof that the subscribers' permission was obtained at the time they first ordered the magazine, and must carefully word all invoices sent.

The computers delete the process of individual cel (see ACETATE) preparation, but they are still very costly to use, ranging from $2000 to $5000 per second. animation camera camera designed for use when the desired result is animated film. An animation camera shoots drawings or objects one frame at a time as those drawings or objects are moved on a table designed for this purpose (animation stand). The camera has a registration of art cells so that each frame will be in perfect REGISTER. There are many different types of animation cameras specific to the needs of the animator, from a simple 16-mm camera that shoots on one plane, to the highly sophisticated instruments used for the familiar Walt Disney animations.

Art drawings, photographs, layouts, decorative designs, as well as all other creative, illustrative matter that is not typeset, that is used in advertisements and commercials; also called artwork. Usually created by commercial artists, advertising art differs from noncommercial art in that it will be reproduced, and therefore, when creating the work, the artist must consider the reproductive process to be used. art and mechanical (A&M) term generally used in accounting to indicate costs of both the artwork and its layout in the production of a print advertisement; written as A&M costs.

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Dictionary of Marketing Terms (Barron's Business Guides) by Jane Imber


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