By Jane Imber

ISBN-10: 0764139355

ISBN-13: 9780764139352

Greater than 4,000 marketing-related phrases and definitions conceal a big selection of themes. between them are print creation, radio, television, and open air ads, online marketing, direct advertising and marketing, marketplace learn and trying out, pricing, advertising and marketing laws, and masses extra. Here’s a fact-filled reference advisor for small company proprietors, web agents, advertisements artists and copywriters, media analysts, enterprise scholars, revenues and advertising and marketing managers, and others trying to comprehend advertising and marketing ideas and purposes.

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The computers delete the process of individual cel (see ACETATE) preparation, but they are still very costly to use, ranging from $2000 to $5000 per second. animation camera camera designed for use when the desired result is animated film. An animation camera shoots drawings or objects one frame at a time as those drawings or objects are moved on a table designed for this purpose (animation stand). The camera has a registration of art cells so that each frame will be in perfect REGISTER. There are many different types of animation cameras specific to the needs of the animator, from a simple 16-mm camera that shoots on one plane, to the highly sophisticated instruments used for the familiar Walt Disney animations.

The key objective of the international awards is to seek out, encourage, and recognize creative excellence in print, broadcast, out-of-home, direct response, and interactive media advertising. Judges chosen from the advertising community select the winners, and judging takes place in two phases. The first phase is held simultaneously on both coasts of the United < previous page page_30 next page > < previous page page_31 next page > Page 31 States, in New York and San Francisco, and the final judgment of those works that come through the first phase is held at a different location each year, typically outside the United States.

Antimerger Act 1950 consumer protection amendment to Section 7 of the CLAYTON ACT that applied federal legislative barriers to corporate mergers that may impair or impede market competition, including mergers involving the acquisition of assets as well as stock; also called Celler-Kefauver Act. Section 7 of the Clayton Act had been previously limited to mergers involving only the acquisition of stock and therefore left a loophole that was closed by the Antimerger Act. See also ANTITRUST ACTS; SHERMAN ANTITRUST ACT.

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Dictionary of Marketing Terms by Jane Imber


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