By Georgina Adam

ISBN-10: 1848221592

ISBN-13: 9781848221598

This hugely readable and well timed e-book explores the transformation of the fashionable and modern paintings industry within the twenty first century from a distinct segment alternate to a globalised operation worthy an predicted $50 billion a year.

Drawing on her own adventure, the writer describes in attention-grabbing element the contributions made through a number actors and associations to those contemporary advancements. The ebook makes a speciality of the advance of public sale homes into globalised, frequently cutthroat ‘art business’ businesses; the emergence and modi operandi of ‘mega-dealers’ and middlemen; the 'new frontier' of marketing artwork on the web; the novel adjustments within the profile of artwork creditors; the phenomenon of the ‘branded’ artist and the explosion of artwork gala's. It addresses the unfavourable facet to the artwork market’s enlargement, quite its loss of transparency and lightweight law.

The author’s enticing kind makes this informative textual content perfect for creditors, scholars, and someone drawn to studying extra concerning the evolution of the extraordinary marketplace for artwork which exists this present day.

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Additional resources for Big Bucks: The Explosion of the Art Market in the 21st Century

Sample text

In 2001 in New York it sold 72 French and German works of art from the Los Angeles collectors Nathan and Marion Smooke, offering them the biggest guarantee in auction history – almost $180 million. The sale raised just $86 million, leaving LVMH staring at a huge loss. Its shareholders rebelled at the level of losses – reported to be $400 million32 – in the wake of the economic downturn after September 2001 and in 2002 the firm threw in the towel, selling Phillips to Simon de Pury and Daniella Luxembourg.

41 The system works two ways, with vendors sometimes choosing not to take the saleroom route and asking the auction house to find a private buyer. Discretion, the avoidance of possible family recriminations and the fear of the work being ‘burned’ by 40 Auction Houses failing to find a buyer at auction are all reasons. Alternatively, buyers may ask the auction house to look out for a particular work. The auction houses have ‘got the best address books in the world,’ says Francis Outred, head of contemporary art at Christie’s.

53 the players The story of Gagosian’s climb to his present position (he is worth $300 million, according to various sources, and Forbes published his firm’s turnover at $925 million in 2012)57 has been often recounted. As mentioned, his career was launched in the early 1970s when he started selling posters while working as a car park attendant. By 1979 he had opened a gallery in New York and already had reeled in clients such as Eli Broad, the housing billionaire and collecting kingpin of Los Angeles, and producer Douglas Cramer, selling them works on the secondary market.

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Big Bucks: The Explosion of the Art Market in the 21st Century by Georgina Adam


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